One of the most often asked questions I get from clients and prospective clients, and probably my biggest pet peeve in the world of SEO, centres around linking.
Linking simply should not be a focus, nor should it have anything to do with SEO. ‘Linking’ (and I place it in quotes for a reason I’ll get to below) is simply the best way to have your site penalized in the search engines. Now I’ve been around online since 1993, and working directly with websites since as early as 1997, so let me clarify what I mean by ‘linking’.
Linking: the process of seeking links to your website for the purpose of increasing ibl (in-bound links) for no reason other than to increase search engine rankings and position.
So, using the above definition it should be obvious that ‘We’ do NOT want to encourage linking nor seek out ibl for our website.
“But in-bound links are the cornerstone of SEO, aren’t they?”, yes! in-bound links are still one of the #1 ways that search engines are able to determine the popularity of content in a website or blog.
In regards to inter-linking websites, I’ll let Matt Cutts from Google answer that in his recent video below:
Lastly I would like to address the obvious follow up question, “how do we obtain these valuable in-bound links?”. Simply good content!
If you create good content, and are promoting your posts and content through social media, others on the web will create chatter about it, link to it, and thus your in-bound links are created, naturally!
I’ve said it before, social media is the word of mouth for our generation and therefore the #1 form of marketing. Always create your website and it’s content for the end user, your sites’ visitors and you can’t go wrong!