Search Engine Marketing (SEM)
Marketing, involves the largest single aspect of any business, be it a brick and mortar (traditional) business, an online business, or a traditional business with a supporting or supplemental website. A major part of marketing your company’s online presence is SEM, Search Engine Marketing.
Title & Meta Tags – Orion’s Web will create custom title and meta tags (description) based upon search engine criteria and the content of each page coupled with your desired keyword(s). Then the meta tags are implemented into your website. Orion’s Web partners with the SEO pros at Search Engine Positioning to provide our clients with results.
Content Development (Copy Writing) – We have available professional web copy writers who can take the front page or multiple pages within your site and optimize the copy (text content) for both marketing (call to action) and search engine key word density etc. This service is well worth the additional outlay. Consistently adding new, relevant, well written content to your website is the most important single thing you can do on an ongoing basis for your website.
Links – There is incredible value in having a large number of relevant, inbound links to your website. This does NOT mean joining a link exchange program (In fact link exchanges through link farms can actually harm your rankings). We even go so far as to discourage developing a links campaign, it’s just not necessary in today’s world wide web! Search engines look at the links coming into your website. The basic thinking behind it is that if people feel that your website contains valuable information they will link to it.
Marketing your website for the search engines is an ongoing process. Your content on your site should be updated regularly. If you give site visitors reasons to continue to come back to your site so will the search engines.
Don’t waste precious time, contact Orion’s Web today so we can begin to coach you on the best way to market your website and watch the traffic increase!