The facts are these:
Search Engine Optimization consists of a lot more than just creating your website to web standards. The difficult part is that many websites were created many years ago and therefore the coding can sometimes be way behind the times. A properly coded and accessible website will function well across all platforms and browsers won’t slow down, and is very friendly to Search Engines. Add to that effective use of robots.txt, .htaccess files, RDFa and you’ll have a killer website that will rank incredibly well!
The rest, is mostly Marketing!
Search Engine Optimization (SEO)
For most websites NOT in highly competitive markets the basic optimization will achieve a strong position and ranking in your category. As your business grows you will need to continually update (add or change content) and maintain (keep the site optimized) to further solidify your long-term rankings and position on the web.
SEO comprises updating the coding in your site. Often when we analyze a website we find many, sometime minor, sometime major errors in the coding which can negatively affect search engine ranking and positioning. These errors may also result in slower loading times in your customer’s browsers and possibly cross browser or cross platform incompatibilities.
We’ll provide extensive research into your website and it’s current position, then provide comprehensive reports and consultation to assist you in implementing our recommendations. But it doesn’t stop there, we’ll also follow through and stick with you in the long run!
Next step.. Marketing your website online!
Don’t waste precious time, contact Orion’s Web today so we can begin to evaluate your website and you can begin to get the positioning, rankings* and (most importantly) traffic that you’re after
* No one can guarantee a specific ranking in any search engine, however we endeavour to follow the rules and regulations laid out by the search engines to give your site the very best chance at achieving it’s highest ranking possible.